Top Visual Design Trends to Watch in 2014
As a graphic designer, you continuously face the challenge of staying on top of the game. To be a good designer you have to stay updated according to the ever changing design trends. Design trends kept on evolving every year. 2014 is rumored to be the year of interactive designing in which graphic and website designers will come up with revolutionary work leaving its footprints forever. Eager to find out more? Find out the design trends emerged so far in 2014.
Shading and beveled images are matter of past. Nowadays flat design is commonly used for visual clarity and ease of communication. Skeuomorphism has been considered a valuable tool since the dawn of digital age but now things have changed. Now visitors are becoming cautious, they don’t want their cell phones to look like post it note or calculator like school math’s lesson. In past year we’ve seen that flat design apps were downloaded 200 percent more as compared to other sites. Flats designs have replaced skeuomorphism.
With the advancement in technology, the competition of clicks, likes and shares becomes brutal. Businesses want to grab instant attention of viewers; infographics are the best choice in this regard. Infographics convey a complicated message in simple yet interactive manner. It is considered the best method to simplify the information into a digestible form. A picture says a thousand words. People don’t have enough time to read lengthy paragraphs, on the other hand infographics amalgamate the information and present it in the form of single image. In past 2 years infographics search has increased to 800%. This number will continue to increase in upcoming years.
Say Goodbye to Arial, Georgia, gothic, and Helvetica. 2015 is a year of new fonts and styles. The battle of using unique fonts leads to typography becoming meaningful. Usage of mix and match typography, flat design, hand written fonts and retro are commonly used nowadays. Typography enthusiasts are using characterful fonts to get the message across.
Through Youtube and Vimeo, the video sharing has become quite popular in recent years. Nowadays Website’s landing pages and ads incorporate motion graphics to create visually appealing customer experience. The current trends in motion graphics include full-screen video backgrounds, GIFs, real object stop motion graphics and parallax designs.
According to Pantone fashion color report, color trends have changed in recent years. Flat and pastel colors are used nowadays. Many flat designs using bold colors are now transitioning towards softer palette this year. Backgrounds, images, fonts and further graphic elements are shifting from loud bold colors to pastel colors.
By following these graphic design trends, brands can easily catch eyes of their target audience. Online Business Owners must stay updated about the latest graphic designing trends in order to succeed in future.