How to Escape Penalty from Unnatural Links?

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Is your website under unnatural link penalty? How can you discover Google has penalized your site? If you are facing a sudden drop in website traffic then there are chances that you’ve been hit by a penalty. The quick way to confirm is to check the messages in your site’s Google Webmaster account.  The message will show that your site is affected by “unnatural inbound links”. If you haven’t got any message but still you have doubts then you can send a request to Google for reconsideration. If you receive a “Reconsideration request” Response then unfortunately your site has been penalized.

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 Identify Spam Links

To start with you have to create a list of all the links pointing to your website. Many Search Engine Optimization (SEO) websites and tools are available to get the list of inbound links. Open Site Explorer is commonly used to download the spreadsheet containing all links. Once you have the list, just arrange it by mentioning the URL, PA/DA, Anchor text and whether the link is “no follow” or “do follow”. Firstly analyze the no follow links and shortlist the relevant or irrelevant links. If these websites aren’t pertinent to what your company is offering then its most likely considered a spam according to Google. Now it’s time to closely analyze the “do follow” links. Work through the list and highlight all the links that you think will be considered spam in Google’s eyes. After highlighting all links, copy the URL in separate spread sheet.

Request Link Removal

Now you’ve got the list, it’s time to request link removal. Start contacting each webmaster and request them to remove the link. Although it may seem a tiresome process but the results are worth doing. Just create a generic email that can be easily sent to every webmaster. Once you’ve sent the requests, just wait for 2-3 weeks for response. It’s in your best interest to remove the links as quickly as possible. Once you find out that you’ve removed as many links naturally, now it’s time to use Google disavow tool and remove the rest of them with force.

Use Google Disavow Link Tool

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Google Disavow tool works by explicitly telling Google to ignore the links from mentioned URLs. You have to mention the website and then click the “Disavow link” button. Google will show you a warning message but if you are sure then simply click the button to finish the process. Give a final look to the links file and upload it, Google will process your request and ignore all of these unnatural links.

After the disavow process, submit a reconsideration request to Google. It’ll take 2-3 weeks to receive a response from Google. If your website is still penalized then repeat the process. Avoiding these types of penalties is easy. Rather than buying bulk links for ranking purpose, try to go natural by using engaging and relevant content for improving the traffic and rankings.

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