How to Effectively Optimize Your Mobile Website?
All over the world, usage of smartphones is increasing day by day. Customers prefer to use smart phones and tablets for comparing different products and doing online shopping. Mobile phones and tablets are contributing enormously in generating heavy traffic as well as high conversion rates. Not only is smart phone penetration growing, but consumer usage of mobile phones is also shifting towards increased screen time over internet. By the end of 2014, it is expected that smart phone users will exceed 1.76 billion. So if you own an online business and want to survive in upcoming years then you can’t ignore the importance of mobile ecommerce.
It is the right time to think about creating responsive website design or mobile website to grow the reach of your business. Just making a responsive or mobile website is not enough, you also have to fine tune your website in a way to attract mobile web users. Usage of catchy visuals, interactive content and easy check out process automatically grabs the attention of users.
Here are four effective tips through which you can optimize your website’s user’s experience for mobile visitors.
Don’t Use Desktop Website for Mobile
If the desktop version of your site has animations and 3D visuals and graphics, then it is preferable that you don’t put the same features in mobile version of your site. Remember that mobile screens are small and simply using the desktop version for your mobile site will only confuse the user. Using a lot of images and buttons will make things difficult for the mobile user. Try to create a customized version of your mobile site by adding necessary elements only. Think like a mobile user and scale your website’s design in similar way.
Use Simple Contact Us Forms
Form submission is considered the main conversion goal in mobile. Instead of using a complex checkout process, prefer to use a simple form with one or two fields. Keep it simple and sophisticated. Disable first letter capitalization and further restrictions to facilitate mobile users. Just include necessary items to enhance the user’s experience while entering data through touch mobile.
Remove mobile SEO Bugs
If you have more desktop customers as compared to mobile users then try to look for biggest SEO obstacles in your way. Simply login to Google webmaster and find out errors in mobile version and faulty redirects. Fix the bugs and issues on immediate basis. If the problem persists then it can directly affect your website’s ranking and redirect users to wrong pages. Google Bot Mobile will not be able to crawl your page properly and ultimately affects your website’s visibility.
Display Relevant Content Only
You don’t need to have entire desktop version content on your mobile site. Think about the most important elements that you consider customers will look for. Understand your mobile customer’s behavior and then try to meet their expectations. You can go for selective products for mobile users, use limited images, simple navigation and crisp content to create a memorable experience for mobile users.
Mobile users are always on the go, they want interactive yet simple website, meeting their requirements. If you design your website by taking care of all above aspects then you’ll definitely achieve excellence.