How To Create Website Designing Style Guide?
Website creation is getting more and more challenging due to the intense competition. It is crucially important to understand the business objectives and exceed the customer’s expectations. Usually it is not a one person job. A team of professional website designers and web developers are involved in different stages of website development. You have to make sure that whole team is on the same page while designing separate sections of the website. But how you’ll achieve this? Web Design Style Guide or Design Documentation is the solution.
Style guide is a collection of pre-designed graphics, branding elements and rules that designers and developers must follow to ensure that separate sections are consistent and the final outcome provide cohesive experience to customers. When multiple designers work on the same project, they usually add their personal preferences. This document helps in avoiding such confusions and interruptions. It also ensures that future advancements and developments will also follow the brand’s basic guidelines. Here we are sharing some basic elements for creating web design style guide for your projects:
Study the Brand
Firstly you have to conduct an in-depth analysis of the brand. Find out the brand personality, vision, mission and values of the company. It is important to know inside out about the brand so that you can create a visually compelling style guide. If you are a designer who can’t code then just simply open Photoshop and give a title to your document along with short description of what it is about. If you know coding then it is a better option to create a HTML document with pre-coded assets.
According to designers, typography makes 95% of web design and It is the basic element to communicate between visitors and your website. Follow the hierarchy. Firstly the headline types i.e. h1, h2, h3 and h4 then body copy, bold and italic version of your font. Think about the header, footer, hyperlinks and so on. Provide font family, color and size of each section.
Customers identify and differentiate brand through its colors. Firstly define the dominant or primary colors in your website. Remember that it should not exceed more than three colors. In some websites you’ll also need some secondary and tertiary colors. Make sure you define all colors. Neutral colors e.g. white, black etc. are also used to make the primary colors prominent and stand out. Don’t forget to include them too in your style guide.
The voice here represents the copy of your website. You have researched about the brand. Now you are in a better position to decide whether the brand is trendy, youthful, elegant or funky. Show the personality and covey your voice through convincing content and careful choice of words.
A picture is worth thousand words. Include the images that follow the branding style of company. Think about the values and culture of the company and depict it clearly with the help of interactive images. Images should be consistent with the rest of the style guidelines.
Remember that style guideline is an ultimate guide book for designers and developers to turn the designs into working projects. Understanding the brand is the key to successful style guideline creation.