How to Create An Amazing One Page Website?
Single Page or One page websites are nowadays getting popularity among designers. Every business doesn’t need to be loaded with multiple web pages. One page website can be enough for some businesses. Before creating one, make sure that your project qualifies first.
Single Page Websites are considered suitable for less content sites, businesses having just one or two products/services, small portfolios or simple information. These websites have only one chance to grab the visitor’s attention and getting the point across. Professional web design company or freelance designers can’t take it easy as designing a one page website can be very tricky and challenging.
So if you think that your project qualifies for single page website then make certain that it stands out. Here are some tips for designing an impressive single page website:
Before staring the design process, you should have clear purpose and goal in your mind. Who is your target audience? What do you want your target audience to do when they visit your site? What information will they look for?
Whether you want visitors to buy your product/services, watch a video, visit another affiliate website or just fill out the form, you should be very clear in your approach and stay focused throughout the design process.
Keep it Simple
Once you have defined the target audience and objectives, it’s time to lay the foundation by drawing the website layout. Although the basics of the website remains same but still you need to be very careful because it’s only one page. One page websites are usually very long. In this case it is advisable to use a clearly visible fixed navigation bar. This bar will retain at its position while the user scrolls down.
Create a Hierarchy
You as a designer have the authority to control and direct the visitor’s eye where you want them to go. Since you have only one page where you have to define your products, services, portfolio and contact us, so you have to create a logical hierarchy of your design.
Visitors usually notice things that are big or comes first. Divide your content into different sections and use a different color to highlight separate areas. Further section can be added or deleted in future but very carefully give your layout a hierarchy based upon the target audience.
Smartly Craft the Content
Do you remember the old saying, “Content is King”. Content has the power to attract or repel your customers. Use your words very wisely as you have just few precious opportunities. Do not overload your website with too much content. Users usually spend 3-5 seconds to skim your website so directly come to the point using effective copy. Don’t forget to add call to action words after every section.
Explore your Talent
Single Page websites are the best way for designers to show off their talent to the world. You can’t go for a dull and boring design. Go an extra mile and think out of the box to come up with a master piece. Here you are not bound to use one background everywhere, you can play with colors. Exploit all the potential possibilities and make the final result a memorable one.
Creating a single page website often requires more planning and research work as compared to the complex multi-page websites. Just define the purpose, craft the structure and unleash your creativity to have an astonishing single page website.