How to Create a Buzz around Your Website?
Your website looks amazing, your products and services are exceptional, and you are working on multiple digital marketing campaigns and strategies. Still why are you not getting conversions?
Producing the numbers and getting the buzz for your site isn’t a piece of cake. You have to thrive to ignite the viewers response and get them talking about your website. A clear vision with defined strategy can bring the real difference. Here are some tips to achieve the target.
Tell a Compelling Story
Every business has a story behind it. How you started? How you’ve struggled to achieve the success? What is your business value? Translate all these elements and convey them to your audience in an interactive yet compelling way. Instead of placing few dry sentences on each web page, Speak to your audience and connect with them through story telling experience.
Special offers, discounts and freebies immediately gets attention of most of the people. Conduct small contests on your site or social media pages to create buzz about your brand. Connect these contests with gift prizes to get drastic results. Offering a limited time offer during special occasions e.g. Christmas, Thanksgiving etc. is a great idea to get word of mouth to spread.
Provide Dynamic Content
Review your website content. Is it interactive and engaging? Things have changed, now you can’t use long descriptive paragraphs in your website. Nobody has time to read lengthy, dull and boring content. Instead of using lengthy content, use small paragraphs or bullets to convey your message in precise yet meaningful manner. If you are not providing fresh content on your pages, its least likely that viewers come back to your site again. Keep updating your website with new content to engage your viewers.
Make Some News
If you want to grab the attention of viewers, do something news worthy. Spread your press releases showing the changes and advancements in your business. Don’t forget to post the news and announcements in press release section on your website. Just keep people talking by showing that your company is evolving and is aware of latest consumer trends.
To get people talking about your website, you need to have proper planning, strategy and worth noticing elements in your website. Just follow above steps to increase the website traffic and get your business humming.