Google Panda 4.0 Update Rollout: Real Winners & Losers

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Last one week was a crucial time for all website owners after Google confirmation of Panda 4.0 update. On 21st May 2014, this news spread like a fire after Matt Cutt’s tweet regarding Google Panda 4.0 algorithm update. The main aim of this update is to remove low quality content from Google Search Results. This update will most likely impact 7.5% of English search queries and users will feel the difference.

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Panda 4.0 update comes as a sweet blessing for some sites, while others consider it a horrible nightmare. Many big names got affected by this rollout, both in a positive and negative way. You’ll be surprised to see the results. This update comes out with the winners who moved up in the ranking and losers who dropped down drastically in the Google ranking.

The Losers

One of the biggest losers was eBay. According to news eBay lost tremendous traffic after this update. EBay always tried to be over-smart and ditched ad words through irrelevant ads and negative keywords. These tactics have put eBay in trouble and it has been wiped out from most of the search results.

Another site that got badly affected is Ask.com. Thousands of people use this site for getting answers of their questions.

Here is a list of top losers along with the percentage of traffic they lost:

  • Ask.com > -50%
  • eBay.com > -33%
  • health.com > -50%
  • aceshowbiz.com > -75%
  • yellowpages.com >-20%
  • yourtango.com >-75%
  • webopedia.com >-50%
  • history.com > -33%
  • biography.com > -33%
  • spoonful.com > -75%

The Winners

The biggest winner is Glassdoor, a site providing assistance to job seekers all around the globe. Glassdoor has seen tremendous increase in traffic.

Here is a list of top winners with the percentage increase in their traffic:

  • Glassdoor.com > 100%
  • Emedicinehealth.com > 500%
  • Medterms.com > 500%
  • Zimbio.com > 500%
  • Wikimedia.org > 100%
  • Shopstyle.com > 250%
  • Simplyhired.com > 250%
  • Myreciepes.com > 250%
  • WordPress.com> 20%
  • Thinkexist.com > 250%

What is the conclusion?

Most of the sites having duplicate content or information from external links got negatively affected by this update. Although some winners sites also publish external content. So we can’t make a conclusion here, answer is still vague. More ranking changes are expected in next few days hence keep your fingers crossed.

So are you in the Losers list or the winners? How this new update has affected your site? Share your experience in the comments section below.

Read Why & How Zimbio Survived from Panda 4.0

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